Brown-Forman Vs. Herc Holdings Industry Stock Comparison

Sell

32

BF.A
Brown-Forman

Last Price:

39.85

Seasonality Move:

5.3%

Buy

85

HRI
Herc Holdings

Last Price:

224.16

Seasonality Move:

11.56%

Sell

32

Brown-Forman (BF.A) is a Sell

Is Brown-Forman a Buy, Sell or Hold?

The current Brown-Forman [BF.A] share price is $40.07. The Score for BF.A is 32, which is 36% below its historic median score of 50, and infers higher risk than normal.
BF.A is currently trading in the 30-40% percentile range relative to its historical Stock Score levels.
This Score is currently showing a lower than normal reading, suggesting risk levels may be somewhat higher than normal and additional caution is warranted.

Buy

85

Herc Holdings (HRI) is a Buy

Is Herc Holdings a Buy, Sell or Hold?

The current Herc Holdings [HRI] share price is $227.59. The Score for HRI is 85, which is 70% above its historic median score of 50, and infers lower risk than normal.
HRI is currently trading in the 80-90% percentile range relative to its historical Stock Score levels.
This Score is currently showing an extreme reading that indicates risk levels may be considerably lower than normal.

BF.A Stock Price Chart

What is Brown-Forman's stock price today?

The Brown-Forman share price today is $40.07
Based on the share price being below its 5, 20 & 50 day exponential moving averages, the current trend is considered strongly bearish and BF.A is experiencing slight selling pressure.

HRI Stock Price Chart

What is Herc Holdings's stock price today?

The Herc Holdings share price today is $227.59
The current trend is moderately bullish and HRI is experiencing selling pressure, which indicates risk of future bearish movement.

BF.A Technical Analysis

Chart Indicators	Level	Buy or Sell
MACD (12, 26):	-1.61	Sell
Relative Strength Index (14 RSI):	23.64	Sell
Chaikin Money Flow:	-54023	-

Bollinger Bands	Level	Buy or Sell
Bollinger Bands (25):	(42.65 - 48.05)	Sell
Bollinger Bands (100):	(43.48 - 46.84)	Sell

HRI Technical Analysis

Chart Indicators	Level	Buy or Sell
MACD (12, 26):	17.34	Buy
Relative Strength Index (14 RSI):	71.43	Buy
Chaikin Money Flow:	-446098	-

Bollinger Bands	Level	Buy or Sell
Bollinger Bands (25):	(170.61 - 221.91)	Buy
Bollinger Bands (100):	(127.16 - 183.7)	Buy

BF.A Moving Averages

Moving Averages	Level	Buy or Sell
8-day SMA:	41.81	Sell
20-day SMA:	45.18	Sell
50-day SMA:	45.68	Sell
200-day SMA:	48.64	Sell
8-day EMA:	41.85	Sell
20-day EMA:	43.93	Sell
50-day EMA:	45.15	Sell
200-day EMA:	48.81	Sell

HRI Moving Averages

Moving Averages	Level	Buy or Sell
8-day SMA:	221.84	Buy
20-day SMA:	204.5	Buy
50-day SMA:	172.14	Buy
200-day SMA:	153.9	Buy
8-day EMA:	223.37	Buy
20-day EMA:	206.93	Buy
50-day EMA:	182.35	Buy
200-day EMA:	154.93	Buy

Brown-Forman Earnings Growth & BF.A Earnings Dates

Analysts estimate an earnings decrease this quarter of $0.00 per share, a decrease next quarter of $0.00 per share, a decrease this year of $0.00 per share, and a decrease next year of $0.00 per share.

Herc Holdings Earnings Growth & HRI Earnings Dates

Analysts estimate an earnings increase this quarter of $0.42 per share, a decrease next quarter of $0.00 per share, an increase this year of $0.71 per share, and an increase next year of $2.11 per share.

Brown-Forman Technical Analysis

	Oct 29	Oct 30	Oct 31	Nov 1	Nov 4	Nov 5	Nov 6	Nov 7	Nov 8	Nov 11
	Oct				Nov
	29	30	31	01	04	05	06	07	08	11
Technical Analysis: Buy or Sell?
8-day SMA:
20-day SMA:
50-day SMA:
200-day SMA:
8-day EMA:
20-day EMA:
50-day EMA:
200-day EMA:
MACD (12, 26):
Relative Strength Index (14 RSI):
Bollinger Bands (25):
Bollinger Bands (100):

Herc Holdings Technical Analysis

	Oct 29	Oct 30	Oct 31	Nov 1	Nov 4	Nov 5	Nov 6	Nov 7	Nov 8	Nov 11
	Oct				Nov
	29	30	31	01	04	05	06	07	08	11
Technical Analysis: Buy or Sell?
8-day SMA:
20-day SMA:
50-day SMA:
200-day SMA:
8-day EMA:
20-day EMA:
50-day EMA:
200-day EMA:
MACD (12, 26):
Relative Strength Index (14 RSI):
Bollinger Bands (25):
Bollinger Bands (100):