Herc Holdings Vs. Digimarc Industry Stock Comparison

Sell

36

HRI
Herc Holdings

Last Price:

$186.90

Seasonality Move:

8.27%

Buy

66

DMRC
Digimarc

Last Price:

$46.42

Seasonality Move:

-0.46%

Sell

36

Herc Holdings (HRI) is a Sell

Is Herc Holdings a Buy, Sell or Hold?

The current Herc Holdings [HRI] share price is $188.42. The Score for HRI is 36, which is 28% below its historic median score of 50, and infers higher risk than normal.
HRI is currently trading in the 30-40% percentile range relative to its historical Stock Score levels.
This Score is currently showing a lower than normal reading, suggesting risk levels may be somewhat higher than normal and additional caution is warranted.

Buy

66

Digimarc (DMRC) is a Buy

Is Digimarc a Buy, Sell or Hold?

The current Digimarc [DMRC] share price is $46.81. The Score for DMRC is 66, which is 32% above its historic median score of 50, and infers lower risk than normal.
DMRC is currently trading in the 60-70% percentile range relative to its historical Stock Score levels.
This Score is currently showing a higher than normal reading, suggesting risk levels may be somewhat lower than normal.

HRI Stock Price Chart

What is Herc Holdings's stock price today?

The Herc Holdings share price today is $188.42

Based on the share price being below its 5, 20 & 50 day exponential moving averages, the current trend is considered strongly bearish and HRI is experiencing buying pressure, which is a positive indicator for future bullish movement.

DMRC Stock Price Chart

What is Digimarc's stock price today?

The Digimarc share price today is $46.81

Based on the share price being above its 5, 20 & 50 day exponential moving averages, the current trend is considered strongly bullish and DMRC is experiencing buying pressure, which is a positive indicator for future bullish movement.

HRI Technical Analysis

Chart Indicators	Level	Buy or Sell
MACD (12, 26):	-7.3	Sell
Relative Strength Index (14 RSI):	35.16	Sell
Chaikin Money Flow:	159261	-

Bollinger Bands	Level	Buy or Sell
Bollinger Bands (25):	(187.64 - 223.86)	Sell
Bollinger Bands (100):	(146.63 - 215.71)	Buy

DMRC Technical Analysis

Chart Indicators	Level	Buy or Sell
MACD (12, 26):	2.1	Buy
Relative Strength Index (14 RSI):	77.67	Buy
Chaikin Money Flow:	338399	-

Bollinger Bands	Level	Buy or Sell
Bollinger Bands (25):	(34.05 - 39.41)	Buy
Bollinger Bands (100):	(27.15 - 35.17)	Buy

HRI Moving Averages

Moving Averages	Level	Buy or Sell
8-day SMA:	189.47	Sell
20-day SMA:	199.7	Sell
50-day SMA:	212.23	Sell
200-day SMA:	164.09	Buy
8-day EMA:	189.83	Sell
20-day EMA:	197.41	Sell
50-day EMA:	199.32	Sell
200-day EMA:	171.26	Buy

DMRC Moving Averages

Moving Averages	Level	Buy or Sell
8-day SMA:	39.36	Buy
20-day SMA:	37.37	Buy
50-day SMA:	34.27	Buy
200-day SMA:	29.28	Buy
8-day EMA:	40.1	Buy
20-day EMA:	37.75	Buy
50-day EMA:	34.9	Buy
200-day EMA:	31.24	Buy

Herc Holdings Earnings Growth & HRI Earnings Dates

Analysts estimate an earnings increase this quarter of $0.51 per share, a decrease next quarter of $0.00 per share, an increase this year of $1.91 per share, and an increase next year of $2.66 per share.

Digimarc Earnings Growth & DMRC Earnings Dates

Analysts estimate an earnings increase this quarter of $0.00 per share, a decrease next quarter of $0.00 per share, an increase this year of $0.31 per share, and a decrease next year of $0.00 per share.

Herc Holdings Technical Analysis

	Dec 19	Dec 20	Dec 23	Dec 24	Dec 26	Dec 27	Dec 30	Dec 31	Jan 2	Jan 3
	Dec									Jan
	19	20	23	24	26	27	30	31	02	03
Technical Analysis: Buy or Sell?
8-day SMA:
20-day SMA:
50-day SMA:
200-day SMA:
8-day EMA:
20-day EMA:
50-day EMA:
200-day EMA:
MACD (12, 26):
Relative Strength Index (14 RSI):
Bollinger Bands (25):
Bollinger Bands (100):

Digimarc Technical Analysis

	Dec 19	Dec 20	Dec 23	Dec 24	Dec 26	Dec 27	Dec 30	Dec 31	Jan 2	Jan 3
	Dec									Jan
	19	20	23	24	26	27	30	31	02	03
Technical Analysis: Buy or Sell?
8-day SMA:
20-day SMA:
50-day SMA:
200-day SMA:
8-day EMA:
20-day EMA:
50-day EMA:
200-day EMA:
MACD (12, 26):
Relative Strength Index (14 RSI):
Bollinger Bands (25):
Bollinger Bands (100):